Mana Colostrum — Listicle Deep-Dive

The bottleneck: Listicle CTA → sale converts at 2.5%. Overall ad-to-sale CVR sits at 0.55%. The listicle earns the click with a strong 9-mechanism scientific promise but caps out because every persuasion layer beyond the mechanism education is either missing or bottom-loaded. The diagnosis below walks through the structural fixes ranked by leverage.

Three views of the same report

1. Full Triage Report

Seven evidence-backed recommendations, Phase 0 observations, CVR lift thermometer (2.5% → ~3.2% conservative / ~3.8% optimistic), and the complete exemplar two-ups with R2 screenshots.

Main report · triage.html

2. Interleaved Testimonial Exemplar Gallery

Drill-deeper on Rec 2: every listicle in the FunnelBrain library that weaves testimonials INSIDE the list instead of dumping them at the bottom — 7 exemplars across 6 verticals (Native Path, Blissy, Lulutox, Ancestral Supplements, MediLisk, Akusoli, Nooro).

Drill-deeper · interleaved-testimonials.html

3. Live Capture Chunks Viewer

The source material — the raw capture of the Mana listicle broken into 5 scrollable chunks with per-chunk annotations explaining what triggered which recommendation. Useful for walking through the page with the client.

Source material · chunks-viewer.html

Top priority

Ship a named French expert byline on the listicle (Rec 1). Everything else compounds off this — authority is the gate that unlocks the other six recommendations. Native Path’s Dr. Chad Walding advertorial has been running for 222+ consecutive days with 236 ads driving to that single page. That’s the template, in French.